No proprietary blends
Every ingredient is listed right on the label, never hidden inside a proprietary blend. Natural, high-quality, and nothing to hide.
Our story
Gummies that actually work. And taste great.
We're a family gummy company that spent seven years on one thing: high-quality gummies, made to a standard we're proud of, that you'll actually look forward to taking. No chalky pills. No fine print.
Made in the USA
Third-party tested
Plant-based pectin
7Years making gummies
100M+Gummies made & sold
6,000+Retail stores nationwide
500k+Happy customers
100M+
gummies made since day one
How we started
It started with a simple frustration.
Most gummy vitamins are mostly sugar and barely any of what's on the label. We thought wellness should taste good and actually deliver.
Be Happy Be You is a family company that got its start on the shelves of stores you already know, like TJ Maxx, Marshalls, Ross and Sierra. Over seven years we've made and sold more than 100 million gummies.
That retail track record taught us what people actually keep buying: gummies built on natural, high-quality ingredients, made in the USA with globally sourced ingredients, third-party tested, and held to a standard we're proud of. No proprietary blends, no chalky horse-pills, just flavors you genuinely look forward to.
Now the full lineup is always available right here, with Subscribe & Save options and bundles, so you can stock up on your favorites even when you can't find them in store.
Jan
Founder, Be Happy Be You
Why we're different
The good stuff, and nothing to hide.
Three things we refuse to cut corners on, because they're the whole reason people switch to us and stay.
Made in the USA
Manufactured in the United States with globally sourced ingredients and third-party tested, so quality is checked before every bottle ships.
Taste you'll crave
Plant-based pectin gummies in flavors that don't taste like a multivitamin. The kind you'll actually remember to take, because you want to.
Find your fit
Shop by how you want to feel.
Every gummy is built around a goal. Pick the one that matches the day you're trying to have.
Made the way you'd want it made.
The standards behind every Be Happy Be You gummy.
Plant-Based
Pectin
Pectin
Gelatin
Free
Free
Third-Party
Tested
Tested
Non
GMO
GMO
Gluten
Free
Free
Dairy
Free
Free
Soy
Free
Free
No Artificial
Colors
Colors
Find your gummy.
One small, genuinely enjoyable habit. Made honestly, in the USA, by people who've been doing this for seven years.